Advertising plan of new media platform of World Trade Sotool Forum

I Platform overview

      The Asia Pacific Business Forum is the world trade centers Shenyang (wtcsy). Liaoning cultural and creative equity fund management company, controlled by Eurasia, applied for and invested. Relying on the world trade centers association, headquartered in New York, the United States, the global network includes more than 300 world trade centers in more than 100 countries and regions. Its operations include many new media platforms such as the official website of Shenyang world trade, the official wechat official account, and the Asia Pacific Business Forum. It provides professional services for "going out" and "bringing in" of domestic and foreign enterprises, forming a new media matrix covering 300000 + active enterprise users in various industries and types

      New media platforms mainly include:

(1) Asia Pacific Business Forum (apac.wtasy.com) The professional comprehensive service platform of trade and investment under Shenyang World Trade Center is dedicated to introducing trade and investment opportunities to Chinese and foreign enterprises, focusing on foreign projects and giving consideration to domestic projects.
(2) Shenyang World Trade Center wechat official account (wechat: wtcshenyang) Provide enterprises with global high-quality trade opportunities, investment projects, activity registration, economic and trade trends, operational practices, etc. There are more than 30000 subscribers and 500000 readers in 2019.
(3) Facebook (Facebook), twitter (twitter) Shenyang World Trade Center has English accounts on Facebook and Twitter to recommend Chinese enterprises and products, import and export needs of Chinese enterprises, high-quality investment projects, etc. to foreign enterprises in English.

II. Service content

1. Soft text promotion According to the requirements of customers, edit and plan the advertising materials to form vivid and interesting pictures and texts, and push them in various forms on various new media platforms. According to the different needs of domestic and foreign enterprises, advertising materials are put on the corresponding domestic and foreign platforms in different languages to make them most in line with the reading habits of different customers.
2. Website advertising The Golden advertising space on the home pages of the Asia Pacific Business Forum, the wechat official account of Shenyang World Trade Center, etc. can be put, and pictures can be set up to link to the designated web pages of enterprises. In addition, activity information can be promoted by means of webpage topping and key push.
3. Enterprise group forwarding There are multiple self operated enterprise groups, which forward publicity through the combination of online and offline.
4. Send directed mail With high-quality enterprise resources in various sub industries, it can accurately push advertising emails for customers.
5. Project docking service We can provide targeted project docking services according to customer needs.

III. launch advantages

1. High reliability: As a professional economic, trade and investment service platform under Shenyang World Trade Center, it has the authority and reliability that general new media numbers do not have, so the advertising and promotion effect is more direct and easier for users to accept and trust.
2. High user stickiness: The platform has nearly 15000 page views (PV) and 10000 visits (UV) per day. Among them, the Asia Pacific Business Forum has 50000 monthly views, and the wechat public platform and other new media accounts have 800000 monthly views, with 150000 + users with high viscosity, real data and direct services.
3. wide coverage: In addition to the above-mentioned online direct use, the information center also has rich offline resources, including the Asia Pacific Business Forum, the World Trade Center Association, the support provided by more than 750000 industrial and commercial enterprises and institutions around the world, as well as more domestic and foreign enterprises reached through these partners.
4. Precise orientation All kinds of Chinese and English new media platforms operated by the information center have clear positioning and clear functions, and provide different advertising targeted to enterprises in different countries and reading habits. The Asia Pacific Business Forum matrix is committed to helping Chinese enterprises "go global", mainly providing foreign trade and investment projects, supplemented by offline services, mainly covering small and medium-sized and large-scale enterprises such as infrastructure, new energy, agriculture, food, machinery and electronics, cosmetics, clothing, education and culture. The official website of Shenyang World Trade Center is committed to helping Chinese enterprises "go global" and foreign enterprises "bring in", mainly providing domestic trade and investment projects, covering textiles, health care, machinery and electronics, agriculture, food, etc. The wechat official account of Shenyang World Trade Center provides event registration and management, mainly covering enterprises with certain "going out" ability. The industry involves a wider range of industries, and accurate positioning can effectively improve advertising exposure.
office phone: 024-22595222
email: info@wtcasy.com